Wingstop UK, which is backed by US private equity firm Sixth Street, has strengthened its operational team with two new hires – Diego Martinho as head of delivery and Nathan Smith as senior construction manager.
Martinho, who was previously at last-mile delivery platform Stuart, TikTok and TripAdvisor, takes full ownership of Wingstop UK’s delivery channels, including aggregator partnerships, direct-to-consumer delivery and click-and-collect across its restaurant estate.
The company said he will “elevate the customer experience and drive innovation across every digital touchpoint, from exclusive offers and loyalty programmes to optimising fulfilment and conversion rates”.
Smith, who was previously at Starbucks and Morrisons, will lead the delivery of new restaurant openings. The new hires come as Wingstop UK plans to open a further 14 sites this year.
The 73-strong brand said it also has “an extensive pipeline well into 2026”. Faye Ryder-Humphries, people director at Wingstop UK, said: “We’re thrilled to welcome Nathan and Diego to the Wingstop UK team.
Their talent, experience, and passion for excellence will be game-changing as we continue to grow.
It’s exciting to see our leadership team expand with people who share our commitment to bold flavour, outstanding customer experiences and creating opportunities for our incredible teams.”
