Prezzo Italian, the Cain International-backed group, is to open its first new restaurants in five years as it reported like-for-like sales in the third quarter have so far grown 11%.
The restaurants, set to open over the next two months in Rugby and Edinburgh, signal the next phase of investment for the casual dining brand. This is the latest step in Prezzo Italian’s growth strategy as its team eyes up further opportunities for expansion, including Central London.
The company said the like-for-like growth has been driven by revitalised menus, upgraded restaurants, the new Club Prezzo app and an improved guest experience. Locations that have received the new Prezzo Italian look and feel have been “performing ahead of expectations”, with the four refurbished restaurants delivering an average of 60% growth compared with the prior year.
The success of Prezzo Italian’s overall brand revitalisation has led to the 95-strong business looking to ramp up investments in 2026. The company now plans to refurbish 40 extra locations, on top of the 15 scheduled for 2025.
Chief executive James Brown said: “This is a hugely exciting moment for Prezzo Italian, as we look to open our first new restaurants in five years.
Opening new restaurants in Rugby and Edinburgh is a real statement of intent and shows the commitment and confidence we have in our brand. We are seeing fantastic results from the investment we’ve made in our restaurants and teams, and there is a renewed energy across the business.”
He added: “With double-digit sales growth and a pipeline of opportunities ahead, we’re building a stronger, more relevant Prezzo Italian for the future.”
