Premium smashed burger business Burger Boi founder Surj Bassi has told Propel the company is eyeing the north next as it looks to accelerate its nationwide expansion.
Burger Boi currently has 15 locations and has previously said it is on course to reach 25 sites by the end of 25. Its stores are currently based mainly around the Midlands but it has moved south in recent weeks, making its London debut, in Dalston, and also opening in Luton.
It has so far not gone further north than Derby, but Bassi said Burger Boi is now seeking franchise partners to grow across the north.
Bassi said: “Fresh off the success of its first London store and the signing of multi-site seasoned franchise partners across London, Burger Boi is now setting its sights on the north.
The smashed burger brand, inspired by California’s food scene, is actively seeking new franchise partners as it accelerates its mission to bring bold flavours and high-energy vibes to cities across the UK.
With demand growing and momentum building, Burger Boi’s northern push marks the next chapter in its fast-paced journey – one fuelled by quality, culture, and the appetite for something unique in the QSR space.”
Propel understands that Burger Boi’s next pipeline of openings will include sites in Nottingham, Hednesford (Staffordshire), Sheffield and Essex.
