By Mukarram Hamid
Caffè Nero is marking the start of the British tennis season with a temporary promotion at its Wimbledon Station café until July 12, which has been redesigned around a matcha-focused theme.
The site takeover includes tennis-themed décor, such as a large racket installation, branded displays, and photo spots tied to its ‘Serving Summer’ campaign.
Two limited-edition drinks are being introduced as part of the activation: An iced strawberry-and-cream matcha latte, sold only at Wimbledon Station, and an iced blueberry muffin matcha latte, which will debut there before expanding to all UK stores from July 15.
A seasonal menu item, fresh strawberries with matcha cream, is also being offered for a limited time.
Customers buying matcha at the Wimbledon Station location will receive a token for a claw machine with prizes that include a year’s supply of matcha and branded merchandise.
Separately, customers who purchase through the Caffè Nero app by July 12 are automatically entered into a daily draw for a year of free matcha.
