The 2nd Pepsi British QSR & Franchise Awards are set to highlight one of the fastest-growing segments within the UK’s quick-service market: Bubble Tea.
There are two dedicated categories recognising the brands driving its rapid rise in popularity.
The Bubble Tea Brand of the Year category celebrates the established names that have played a pivotal role in bringing bubble tea into the mainstream, building strong national followings through consistency, innovation, and distinctive brand identity.
This year’s finalists include:
- CUPP
- Bubble CiTea
- Bubbleology
- Mooboo
- Chatime
- T4
- Yi Fang
- HEYTEA
These brands have helped define the modern bubble tea experience in the UK, blending flavour innovation with vibrant store environments and strong digital engagement to connect with a younger, trend-conscious audience.
Alongside them, the Emerging Bubble Tea Brand of the Year category shines a spotlight on the next generation of bubble tea concepts gaining momentum across the country.
The finalists include:
- Ding Tea
- Mowchi
- Happy Lemon
- Biju Bubble Tea Room
- Kissaten
- Milksha UK
- Whale Tea
- Bubble Magik
- TeaLith
- Cuppacha
These brands recognised for fresh concepts, creative menus, and ambitious growth plans.
Together, both categories reflect the evolution of bubble tea from a niche offering into a major force within the UK’s QSR landscape. From classic milk teas to fruit-led blends and premium toppings, these finalists demonstrate how innovation and branding continue to drive demand within this fast-expanding sector.
A spokesperson for the 2nd Pepsi British QSR Awards 2026 said: “Bubble tea has become one of the most exciting growth stories in UK quick-service dining.
These finalists show just how far the category has come — combining creativity, strong branding, and customer engagement to build concepts that truly resonate with today’s consumers.”
The winners will be announced at the upcoming Pepsi British QSR & Franchise Awards later this month, as QSR CNCT continues to celebrate the brands and entrepreneurs shaping the future of the UK’s quick-service restaurant industry.
