By Mukarram Hamid
Eatphoria, the group behind Wraps & Wings, has revealed a new store format for the brand as it prepares to open 20 new locations across the UK over the next two years.
The refreshed design follows a full review of the brand’s visual identity and customer experience, with changes aimed at improving efficiency, consistency, and the overall customer journey.
Mohammad Shaik, CEO of Eatphoria, said: “This is a landmark next step for the business and will help us realise Wraps & Wings’ significant growth potential in the UK, whilst providing an important foundation for future international expansion.”
New features in the updated format include double-sided self-service kiosks and touchscreen terminals, which are intended to speed up ordering during busier trading periods.
The brand has also introduced a new colour palette across restaurants, signage, digital displays, and customer-facing areas.
Exterior changes will include teal-effect fascias, stainless-steel-style framing, and illuminated lettering, while interiors will combine ceramic tiles, metal finishes, LED lighting, digital screens, and exposed services to create a modern quick-service restaurant environment.
The layout has been designed to improve movement through the restaurant, with clearer separation between ordering, waiting, collection, dining, and takeaway areas.
Order collection points and digital screens have been positioned to make the customer journey easier to follow, while counters will mainly support food pick-up rather than traditional ordering and payment.
The new format will debut at the next Wraps & Wings opening, planned for later this year, and will then be rolled out across future sites as part of the brand’s expansion plans.
Eatphoria is set to grow the business through a combination of company-operated and franchise locations, with all new restaurants adopting the updated design.
The redesign marks a major step in the brand’s development as it looks to strengthen its UK presence and build toward wider international growth.
