Which Wich has partnered with Seed Consulting as its exclusive franchise development partner in the UK.
The partnership will see Seeds Consulting support Which Wich in building a national presence by identifying and onboarding experienced multi-unit franchise partners capable of developing regional clusters in major metropolitan areas, including London, Manchester, Birmingham, and other key UK cities.
The news follows the sandwich chain securing a multi-unit agreement with Breaking Brands to launch two locations in Cardiff and enter more territories.
Additionally, Which Wich has secured new franchise partners to launch in both Edinburgh and Glasgow, with the first Scottish location to be announced soon.
Chris Palmer, Franchise Consultant at Seeds Consulting said: “Which Wich brings something truly fresh to the UK fast casual market.
The brand’s energy, customisable menu and efficient operational model align perfectly with what today’s operators and consumers are looking for. We’re excited to partner with Which Wich and anticipate strong demand for established multi site groups.”
Rami Awada, UK Master Franchisee adds: “The UK has already shown great enthusiasm for the Which Wich experience.
Seeds Consulting’s deep market knowledge and franchise expertise make them the ideal partner as we build momentum and bring Which Wich to more communities across the country.”
