US hot customisable sandwich brand Which Wich has signed with franchise partners who will help it expand into Scotland.
Propel revealed in February that the brand, which has grown to more than 400 sites globally since being founded in Dallas in 2003 and first entered the UK market in 2018 with a debut store in London’s Covent Garden, was set to kickstart its expansion here with two openings.
These would include a Central London location, in Fleet Street, and its Welsh debut, in Cardiff. The latter follows the signing its first UK multi-unit franchise agreement, with Breaking Brands Management, which also holds the UK master franchise for US bar brand Coyote Ugly.
Rami Awada, Which Wich’s UK master franchisee said: “Edinburgh and Glasgow have thriving food scenes and strong demand for innovative fast-casual concepts.
Our new partners saw the potential immediately and we’re actively seeking more franchisees who recognise the power of our proven model to drive strong sales and repeat traffic.”
The brand said it is looking to continue to expand across the UK through carefully selected franchise partnerships, and that franchise opportunities remain available in select UK regions.
