The 2nd Pepsi British QSR & Franchise Awards are set to shine a spotlight on one of the UK’s most indulgent and fast-growing quick-service categories, dessert brands, recognising the brands that continue to redefine sweet treats, customer experience, and late-night dining across the country.
The Dessert Café Brand of the Year category celebrates the established names that have built strong national reputations through innovation, consistency, and loyal customer followings.
This year’s finalists include:
- Kaspa’s Desserts
- Wafflemeister
- Ben & Jerry’s
- Wafflemeister
- Creams
- Haute Dolci
- Little Dessert Shop
- Chocoberry
- Urban Chocolatier
- Heavenly Desserts
Together, these brands represent the diversity of the UK’s dessert scene, from waffle and churro specialists to ice cream icons and premium dine-in dessert concepts.
Alongside them, the Emerging Dessert Brand of the Year category highlights the next generation of dessert innovators bringing fresh ideas, bold flavours, and modern concepts to the market.
The finalists include:
- The Urban Chocolatier
- FRURT
- Udderlicious Ice Cream
- The Knot Churros
- Humble Crumble
- Crepeaffaire
- Love Churros
- Rassams Creamery
- Chin Chin Ice Cream
- Sweet Spot
These brands are quickly gaining momentum through creative menus, strong branding, and growing customer demand.
Both categories reflect the continued evolution of the dessert sector, which has become a cornerstone of the UK’s evening and social dining culture. Whether through premium ingredients, theatrical presentation, or immersive store experiences, these brands demonstrate how dessert cafés continue to push boundaries within the QSR landscape.
A spokesperson for QSR CNCT said: “Dessert cafés have become a major part of the UK’s quick-service culture, offering more than just sweet treats, they create social spaces, experiences, and moments.
These finalists showcase the creativity, quality, and entrepreneurial energy that continue to drive this exciting category forward.”
The winners will be announced at the upcoming Pepsi British QSR & Franchise Awards, as QSR CNCT continues to celebrate the brands and innovators shaping the future of the UK’s quick-service restaurant industry.
