Popeyes UK has appointed Jo Vaughton (pictured above) as its chief marketing officer.
Vaughton was previously the marketing director at PizzaExpress. Her 20 years of marketing and brand development include senior positions at InterContinental Hotels Group and Celebrity Cruises.
Vaughton’s appointment follows the brand’s ambitious plans for 2025 to almost double its footprint in the UK, creating approximately 2,500 new jobs and targeting sales of more than £200m.
Last month, the company also launched a strategic partnership with SPP Group to open a pipeline of Popeyes restaurants across UK travel hubs, starting at Birmingham Airport this summer.
Vaughton officially takes up her posts in June.
Commenting on her appointment she said: “I’m thrilled to be joining Popeyes UK as CMO at such a pivotal time for the business. Popeyes is a fantastic brand that is known and loved internationally and I’m excited to be part of the Popeyes team as the company delivers its ambitious growth over the coming years.
Popeyes UK CEO Tom Crowley added: “Working alongside our well established marketing team , Jo’s wealth of experience with large hospitality brands will be invaluable to Popeyes as we accelerate our growth strategy bring the brand to more customers across the UK.”
