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Gourmet doughnut concept shutters sites on back of spiralling costs

Image by Longboys

Longboys, the gourmet doughnut concept from Graham Hornigold, former head pastry chef at the Lanesborough Hotel and the Hakkasan group, has closed its three sites in London, citing rising inflation and spiralling costs for its decision. 

Longboys has closed its sites in Liverpool Street, Coal Drops Yard and Market Halls in Canary Wharf. 

Hornigold said: “You’ve probably noticed we’ve been a little quieter than usual. 

The truth is, with rising inflation, changes to national insurance, and product costs spiralling, the past few months have been incredibly tough. Like so many small independents across the UK hospitality industry, we’ve felt the impact hard. 

You may have seen that we made the difficult decision to close all Longboys sites in the hope of reopening. Sadly, we won’t be able to bring them back.”

He added: “But this isn’t the end – it’s a redirection. I want to thank everyone who has supported Longboys over the past six years – from our amazing customers to the brilliant people who made it all happen behind the scenes. 

A special thank you goes to our management team, our fantastic front of house crew, our PR and socials team, and of course, our exceptionally talented bakers. As ever, we’ll dust ourselves off and go again.”