UK pizza chain Fireaway has partnered with video game franchise Call of Duty to launch a new limited-time offer for the launch of Call of Duty: Black Ops 7.
Fireaway has created the Tokyo Hijacked Pizza, a flavour collision inspired by Black Ops 7’s cinematic world.
The pizza, currently available across all Fireaway restaurants, is made with
a tomato base, mozzarella cheese, crispy chicken tenders, chilli flakes, raw fresh chillies, crispy onions, and a duo drizzle of Teriyaki sauce and Kewpie mayo.
As part of the promotion, every purchase of the new pizza and any dedicated Black Ops 7 food bundles at Fireaway, will unlock bonus in-game items in Call of Duty: Black Ops 7.
These digital rewards include a bespoke player Calling Card, a decorative Charm, and an Emblem for your profile – plus a Double Weapon XP Token to accelerate load-out progression.
Fireaway has over 160 restaurants in the UK.
Despite the demands of running a rapidly expanding company, Choudhary has learned to find balance, something he didn’t always have. These days, he’s an early riser, front-loading his weekdays with office work before spending afternoons on-site visits and store builds.
Evenings are reserved for football and gym sessions, and weekends are kept for family. “Sunday lunch at my mum’s house—that’s the recharge,” he says with a smile.
Among his proudest milestones is winning an international franchise of the year award earlier in his career, besting competitors across 30 markets, but he’s just as proud of The Sushi Co’s present trajectory. He said: “It’s been incredible to watch it grow. And we’re only getting started.”
When asked what advice he’d give his younger self, Choudhary was quick to reply: “Learn to walk before you run. There are no shortcuts. Move with care, build the right team, and think everything through.”
For prospective franchisees eyeing entry into the booming sushi space, The Sushi Co is currently welcoming applications.
Choudhary says: “We’re looking for experienced QSR and business professionals ready to invest in a proven, fast-growing concept. This is one of the fastest-growing sectors in the casual dining market, and we’re here to lead it.”
As The Sushi Co expands across the UK, Choudhary is showing that scale doesn’t have to mean compromise. With handcrafted sushi at its core and a franchise model built on training, quality, and support, he’s not just growing a brand, he’s setting a new standard for what fast-casual dining can deliver.
