Eatphoria, the pioneering multi-brand quick-service restaurant group that owns Wraps & Wings, today announces it full-year trading update for the 52 weeks ended 31 December 2025 (the “Period”).
Formed in 2025, Eatphoria operates a diverse and differentiated portfolio of brands that empower franchisees to trade through all dayparts and drive profitability.
This includes flagship brand Wraps & Wings, a premium quick-service restaurant brand specialising in wraps, wings, burgers and chicken; breakfast brands Eggsquisite and Holy Bagel; Mad About Doner – its premium, halal doner brand for late night bites; and Dim Dum, a Korean street food-inspired proposition. The Group also has a brand license partnership to serve Baskin Robbins’ range of ice creams and desserts.
Showcasing the strength of its multi-brand model, Eatphoria reported strong sales growth of 26% to £23.9m in the Period. This was, in part, driven by new location openings, with 12 cloud kitchens added to the portfolio, and strong like-for-like growth for Wraps & Wings, the Group’s hero brand which contributes 40% of system sales. In the Period, Wraps & Wings’ like-for-like sales increased 16.4% driven by a focus on operational best practices and bundling.
At a brand-level, Eatphoria saw strong growth across its portfolio. This included 22% growth in system sales for Eggsquisite and 35% for Holy Bagel in the period, as consumers increasingly opted for unique and premium takeaway options for breakfast. In addition, the Group recorded 20% increase in system sales for Mad About Doner and 17% for Dim Dum, with both brands championing world flavour combinations at affordable prices.
In the Period, across its brands, Eatphoria served more than 1.14m customers, up 13% year-on-year. In total, more than 2.5m portions of chicken wings and three million tenders were served in the period, with Korean being the most popular flavour, making up 35% of all orders. In addition, 250k servings of Baskin Robbins’ ice-cream was served, adding additional appeal to the Group’s brand proposition.
Looking ahead, Eatphoria is executing an ambitious expansion strategy and plans to open at least 12 hybrid restaurant locations over the coming year. Its first site expected to open in Q2. This will present the brand’s evolved branding and store design to consumers and franchisees for the first time, with major work underway to evolve the Wraps & Wings brand look-and-feel to ensure it remains relevant for consumers today.
To support its expansion, post-period, the Group appointed Matthew Chapman as Head of Sales, Tony Day as Design & Construction Manager, Lee Brand as Franchise Development Manager, and Amit Harbhajanka as Finance Director. The new appointments join Richard Benton, Chief Operating Officer, and Olivia Vachon, Head of Marketing, who joined Eatphoria in the Period.
Mohammad Shaikh, CEO of Eatphoria, said: “2025 was a transformational year for our business. It was not only a year of strong commercial success, but a year where we put much of the foundations that will support Eatphoria’s long-term growth in place and sets us up for a really exciting 2026.
As we look to this year, our highly skilled team, which has decades of industry experience, will help us drive progress across all key functions. This will include the continued development of our brands and product offerings, building on our existing portfolio of diversified brands with unique halal nominated and certified products.”
He added: “Over the coming 12 months, we see a significant opportunity to scale through our corporate store openings, brand licensing to contract caterers, universities, hospitality and stadium operators, and through franchising. As a result, we are seeking ambitious multi-unit franchisees who – like us – are passionate about serving memorable meals for flavour lovers across the UK.
This multi sales channel approach, combining cloud kitchens, high street locations, and brand licensing partnerships will help us scale rapidly, while cementing our flagship brand, Wraps & Wings, as a truly household name. We look forward to sharing more about our exciting plans for this year, and beyond!”
