Deep Blue Restaurants will be rebranded as Harry Ramsden’s Group in a bid to shifts focus towards expanding the well-known fish and chips brand.
The move brings all operations under the Harry Ramsden’s name, which the company says will serve as the foundation for future growth.
Several Deep Blue outlets will be rebranded in the coming months, starting with the former Deep Blue site on Pembridge Road in Notting Hill, now the first Harry Ramsden’s restaurant in London.
James Fleming, CEO of Harry Ramsden’s Group Ltd said: “Harry Ramsden’s is the brand that defines who we are and where we’re going. For nearly a century, Harry Ramsden’s has embodied quality, tradition, and hospitality.
This new chapter is about honouring that legacy while transforming it into a modern, ambitious, and globally relevant business.”
Fleming added: “The Harry Ramsden’s name carries global recognition; it’s synonymous with British tradition. Our mission is to be the world’s leading brand in traditional British fish and chips, loved globally for our quality, heritage, and unforgettable experience.”
Despite the demands of running a rapidly expanding company, Choudhary has learned to find balance, something he didn’t always have. These days, he’s an early riser, front-loading his weekdays with office work before spending afternoons on-site visits and store builds.
Evenings are reserved for football and gym sessions, and weekends are kept for family. “Sunday lunch at my mum’s house—that’s the recharge,” he says with a smile.
Among his proudest milestones is winning an international franchise of the year award earlier in his career, besting competitors across 30 markets, but he’s just as proud of The Sushi Co’s present trajectory. He said: “It’s been incredible to watch it grow. And we’re only getting started.”
When asked what advice he’d give his younger self, Choudhary was quick to reply: “Learn to walk before you run. There are no shortcuts. Move with care, build the right team, and think everything through.”
For prospective franchisees eyeing entry into the booming sushi space, The Sushi Co is currently welcoming applications.
Choudhary says: “We’re looking for experienced QSR and business professionals ready to invest in a proven, fast-growing concept. This is one of the fastest-growing sectors in the casual dining market, and we’re here to lead it.”
As The Sushi Co expands across the UK, Choudhary is showing that scale doesn’t have to mean compromise. With handcrafted sushi at its core and a franchise model built on training, quality, and support, he’s not just growing a brand, he’s setting a new standard for what fast-casual dining can deliver.
