Chopstix is opening a new branch in Doncaster’s Frenchgate Shopping Centre this November.
The store is set to create 20 jobs and adds to the chain’s recent expansion across Yorkshire, which has included openings in Castleford, York, Sheffield, and Leeds.
Since receiving investment from European quick-service operator QSRP last October, Chopstix has been opening new locations roughly every two weeks.
Jon Lake, Chopstix Managing Director, said: “We’re thrilled to strengthen our position in Yorkshire with a further opening in the region. We recognised a significant opportunity to grow our store footprint across Yorkshire and the early success of recent stores in Castleford, York and Leeds gives us real confidence in this new site in Doncaster.
We continue to grow at pace and we’re feeling really positive as we head into the busiest time of year for hospitality.”
Chopstix was established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, who remain involved with the business on a day-to-day basis.
The Chopstix Group has undergone a busy period of brand development and expansion as Chopstix sets its sights on becoming the largest Asian QSR company on the continent.
Despite the demands of running a rapidly expanding company, Choudhary has learned to find balance, something he didn’t always have. These days, he’s an early riser, front-loading his weekdays with office work before spending afternoons on-site visits and store builds.
Evenings are reserved for football and gym sessions, and weekends are kept for family. “Sunday lunch at my mum’s house—that’s the recharge,” he says with a smile.
Among his proudest milestones is winning an international franchise of the year award earlier in his career, besting competitors across 30 markets, but he’s just as proud of The Sushi Co’s present trajectory. He said: “It’s been incredible to watch it grow. And we’re only getting started.”
When asked what advice he’d give his younger self, Choudhary was quick to reply: “Learn to walk before you run. There are no shortcuts. Move with care, build the right team, and think everything through.”
For prospective franchisees eyeing entry into the booming sushi space, The Sushi Co is currently welcoming applications.
Choudhary says: “We’re looking for experienced QSR and business professionals ready to invest in a proven, fast-growing concept. This is one of the fastest-growing sectors in the casual dining market, and we’re here to lead it.”
As The Sushi Co expands across the UK, Choudhary is showing that scale doesn’t have to mean compromise. With handcrafted sushi at its core and a franchise model built on training, quality, and support, he’s not just growing a brand, he’s setting a new standard for what fast-casual dining can deliver.
