The 2nd Pepsi British QSR & Franchise Awards are once again recognising excellence across the fast-growing quick-service sector, this time spotlighting the brands leading the way on a continental scale through the European QSR Brand of the Year category.
This prestigious category celebrates the European-founded brands that have made a major impact on the UK’s dining landscape through innovation, quality, and customer appeal.
This year’s finalists include:
- Fat Phill’s
- Honi Poke
- Rocket Restaurants
- Amorino
- Camile Thai Kitchen
- Sticks’n’Sushi
- Junk Burger
- Paul UK
- Joe & The Juice
- Ole & Steen
Each brings a distinctive flavour, brand story, and culinary identity to British high streets.
The European QSR Brand of the Year award honours the cross-border success stories that have embraced the UK’s appetite for diverse, high-quality food served fast. From artisanal bakeries and juice bars to gourmet burgers and sushi specialists, these brands have shown how European innovation continues to influence and elevate the UK’s quick-service experience.
The Pepsi British QSR & Franchise Awards aim to highlight the brands and entrepreneurs transforming the quick-service and franchise landscape. Now in its second year, the event celebrates the creativity, consistency, and growth that define the most successful QSR businesses at both national and international levels.
A spokesperson for the Pepsi British QSR & Franchise Awards said: “The European QSR Brand of the Year category recognises brands that have successfully bridged borders, bringing European creativity and culinary excellence to UK audiences.
These finalists have built reputations for authenticity, consistency, and innovation, and are setting new standards for what modern quick-service dining can be.”
The winners will be revealed at the upcoming Pepsi British QSR & Franchise Awards 2026 in January, where industry leaders from across the UK and Europe will gather to celebrate the visionaries redefining the future of quick-service dining.



