The 2nd Pepsi British QSR & Franchise Awards are set to shine a light on the UK’s most successful quick-service brands — with the British QSR Brand of the Year category celebrating the businesses that have redefined fast, fresh, and accessible dining across the nation.
This year’s finalists represent a vibrant cross-section of the UK’s dynamic QSR industry, including:
- Eggless Cake Shop
- IRO Sushi
- Muffin Break
- Tortilla
- Wenzel’s
- Kokoro
- German Doner Kebab
- Wenzel’s the Bakers
- Lola’s Bakery
- Chopstix
Each nominee has demonstrated impressive growth, a distinctive identity, and a commitment to quality and customer satisfaction that has earned them a loyal following both locally and nationally.
The British QSR Brand of the Year category recognises those brands that have not only excelled in operational performance and brand consistency but have also contributed to the continued growth and innovation of the UK’s quick-service market.
From high-street staples and grab-and-go favourites to modern franchises expanding across the country, these finalists embody the creativity and entrepreneurial spirit that keep the sector thriving.
The Pepsi British QSR & Franchise Awards celebrate the trailblazers shaping the future of the industry, from passionate entrepreneurs to established national names. Now in its second year, the event continues to honour those driving progress and setting new benchmarks in the UK’s competitive QSR landscape.
The winners will be revealed at the 2nd Pepsi British QSR & Franchise Awards in January, where the industry’s most influential leaders and rising stars will gather to celebrate a new era of growth and creativity within the UK’s quick-service sector.
Despite the demands of running a rapidly expanding company, Choudhary has learned to find balance, something he didn’t always have. These days, he’s an early riser, front-loading his weekdays with office work before spending afternoons on-site visits and store builds.
Evenings are reserved for football and gym sessions, and weekends are kept for family. “Sunday lunch at my mum’s house—that’s the recharge,” he says with a smile.
Among his proudest milestones is winning an international franchise of the year award earlier in his career, besting competitors across 30 markets, but he’s just as proud of The Sushi Co’s present trajectory. He said: “It’s been incredible to watch it grow. And we’re only getting started.”
When asked what advice he’d give his younger self, Choudhary was quick to reply: “Learn to walk before you run. There are no shortcuts. Move with care, build the right team, and think everything through.”
For prospective franchisees eyeing entry into the booming sushi space, The Sushi Co is currently welcoming applications.
Choudhary says: “We’re looking for experienced QSR and business professionals ready to invest in a proven, fast-growing concept. This is one of the fastest-growing sectors in the casual dining market, and we’re here to lead it.”
As The Sushi Co expands across the UK, Choudhary is showing that scale doesn’t have to mean compromise. With handcrafted sushi at its core and a franchise model built on training, quality, and support, he’s not just growing a brand, he’s setting a new standard for what fast-casual dining can deliver.
