By Mukarram Hamid
Chaiiwala, the Indian street food café brand, has launched a new range of customisable mocktails aimed at Gen Z consumers.
As part of the move, the company is partnering with Red Bull on a programme of content and in-store activations.
Built around four existing favourites—Mango Mojito, Watermelon Spritz, Tahitian Lime, and Blueberry—the new range lets customers add a Red Bull twist, choosing from Energy Drink, Sugarfree, The Apple Edition, The Summer Edition, or The Coconut Edition.
It comes as the energy drinks category continues to see strong growth, with the market forecast to grow by £678 between 2024 and 2030.
Chaiiwala also announced that it is working with Red Bull on a programme of content, experiential activations and competitions, further strengthening the brand’s presence in the spaces where younger audiences spend their time.
Sohail Ali, Co-founder of Chaiiwala, said: “The energy category continues to grow at pace, particularly amongst younger consumers who are looking for drinks that offer bold flavours, customisation and a sense of experience.
“For us, this partnership is about responding to those trends while staying true to what makes Chaiiwala distinctive.
“Gen Z want experiences that feel personal and exciting, and that is exactly what this collaboration delivers.
“Combining Red Bull with our mocktail range gives customers the freedom to create something that is uniquely theirs, while introducing a new generation of customers to Chaiiwala’s flavour-led proposition.”
