Omakase grab-and-go sushi brand Sushinoya is planning to open six sites by 2026.
The brand recently announced the opening of its third site in London at Charing Cross Road.
The new grab-and-go restaurant sits between Tottenham Court Road and Leicester Square, opening from 10 AM to 11 PM to offer a wide range of fresh Japanese dishes to office workers, students, and visitors in the area.
For its 2026 expansion plans, Sushinoya is planning to open in Broadgate Central, Moorgate, and Cambridge.
Sushinoya is a grab-and-go sushi concept with a commitment to preparing fresh eats daily by chefs. It promises to combine omakase-style craftsmanship with modern convenience.
The brand was opened by entrepreneur Dong Hyun Kim, who previously founded UK fast-food brand Wasabi prior to his exit in 2021.
Despite the demands of running a rapidly expanding company, Choudhary has learned to find balance, something he didn’t always have. These days, he’s an early riser, front-loading his weekdays with office work before spending afternoons on-site visits and store builds.
Evenings are reserved for football and gym sessions, and weekends are kept for family. “Sunday lunch at my mum’s house—that’s the recharge,” he says with a smile.
Among his proudest milestones is winning an international franchise of the year award earlier in his career, besting competitors across 30 markets, but he’s just as proud of The Sushi Co’s present trajectory. He said: “It’s been incredible to watch it grow. And we’re only getting started.”
When asked what advice he’d give his younger self, Choudhary was quick to reply: “Learn to walk before you run. There are no shortcuts. Move with care, build the right team, and think everything through.”
For prospective franchisees eyeing entry into the booming sushi space, The Sushi Co is currently welcoming applications.
Choudhary says: “We’re looking for experienced QSR and business professionals ready to invest in a proven, fast-growing concept. This is one of the fastest-growing sectors in the casual dining market, and we’re here to lead it.”
As The Sushi Co expands across the UK, Choudhary is showing that scale doesn’t have to mean compromise. With handcrafted sushi at its core and a franchise model built on training, quality, and support, he’s not just growing a brand, he’s setting a new standard for what fast-casual dining can deliver.
