Grain, the UK’s first clean-label Mediterranean QSR, opens its flagship restaurant in Holborn on 4th of November 2025, creating 25 jobs and introducing a scalable new model for health-driven dining.
The launch marks the first step in a planned 10-site expansion across major UK cities in 2026 and a 50-store goal by the end of the decade.
Rooted in the longevity principles of the world’s Blue-Zone diets, Grain unites flavour, nutrition and transparency. Every dish is cooked exclusively in extra-virgin olive and cold-pressed avocado oils, no seed oils, ever. Sourdough pitas and bagels replace refined breads, while ingredients are sourced for quality, honesty and traceability.
Built on the pillars of Healthy. Hearty. Honest., Grain is redefining the future of fast-casual dining.
Guests can build their own bowls and pitas from wholesome bases, clean proteins and Mediterranean dips, all prepared fresh to order in under five minutes. Designed for busy urban lifestyles, Grain bridges the gap between QSR convenience and the nutritional integrity of premium dining.
Founded by a collective of chefs, hospitality and retail entrepreneurs with multi-site experience, Grain’s mission is to bring honesty back to fast food and to create a scalable, sustainable brand that meets growing demand for health-driven dining without compromise.
The Holborn site, originally conceptualised with designer Terry Moore (Hotel Chocolat), channels a modern Mediterranean aesthetic with natural textures, open-kitchen theatre and a sun-washed palette designed for high-footfall urban spaces.
A Grain spokesperson said: “Fast food is changing, people want food that fuels longevity, not fatigue. Grain is built on honesty: no seed oils, no processed fats, no shortcuts. Just real Mediterranean food that makes you feel good.”
The Holborn opening signals the start of Grain’s national growth strategy. The brand is in active discussions with landlords, developers and investors to secure prime sites in high streets, retail centres, transport hubs and university districts. A new central kitchen will support efficiency, consistency and scalability across the UK and Europe.
Grain is also seeking franchise partners who share its values of transparency, health and integrity to accelerate national expansion. With a flexible all-day offer, from morning matcha and sourdough bagels to evening pitas, the concept fits seamlessly into a wide range of property formats and high-traffic environments.
Grain is a Mediterranean-inspired fast-casual restaurant redefining fast food for the modern age. Born from the belief that good food should nourish both body and mind, Grain serves healthy, hearty and honest meals inspired by the longevity of Mediterranean Blue-Zone communities.
The menu centres on wholegrains, fresh produce and clean proteins, all prepared without seed oils and cooked only with premium olive and avocado oils.
Every meal is crafted with transparency, sustainability and integrity, from eco-friendly packaging to ethically sourced ingredients.
