Subway has rolled out both digital and physical gift cards in the UK.
The cards arrive ahead of the holiday season, with physical versions sold in participating restaurants and digital cards available through the company’s website.
The digital cards can be stored in supported mobile wallets.
The move is part of Subway’s ongoing push to expand its digital systems across EMEA.
More than 500 of its restaurants now use features such as self-service ordering kiosks, digital menu screens, mobile ordering options, and kitchen display systems.
Nicola Hayden, Subway’s Director of EMEA Digital Experience said: We’re always exploring new ways to enhance the guest experience – whether through gift cards, self serve kiosks and in app offers for reward members – and to support franchisee profitability.
With physical and digital gift cards, guests get more convenience and flexibility, making it easier than ever to enjoy their favourite Subway meal.”
Despite the demands of running a rapidly expanding company, Choudhary has learned to find balance, something he didn’t always have. These days, he’s an early riser, front-loading his weekdays with office work before spending afternoons on-site visits and store builds.
Evenings are reserved for football and gym sessions, and weekends are kept for family. “Sunday lunch at my mum’s house—that’s the recharge,” he says with a smile.
Among his proudest milestones is winning an international franchise of the year award earlier in his career, besting competitors across 30 markets, but he’s just as proud of The Sushi Co’s present trajectory. He said: “It’s been incredible to watch it grow. And we’re only getting started.”
When asked what advice he’d give his younger self, Choudhary was quick to reply: “Learn to walk before you run. There are no shortcuts. Move with care, build the right team, and think everything through.”
For prospective franchisees eyeing entry into the booming sushi space, The Sushi Co is currently welcoming applications.
Choudhary says: “We’re looking for experienced QSR and business professionals ready to invest in a proven, fast-growing concept. This is one of the fastest-growing sectors in the casual dining market, and we’re here to lead it.”
As The Sushi Co expands across the UK, Choudhary is showing that scale doesn’t have to mean compromise. With handcrafted sushi at its core and a franchise model built on training, quality, and support, he’s not just growing a brand, he’s setting a new standard for what fast-casual dining can deliver.
