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Dutch smash burger brand opens second UK site, lining up more London locations in 2026

Image by Fat Phill’s

Dutch smash burger brand Fat Phill’s has opened its second UK site and is lining up more London locations in 2026. 

The company, which is expanding here in partnership with Seeds Consulting, has opened at 194 High Road in Wood Green, north London, next to Wood Green tube station. 

The site joins the brand’s debut UK site, which opened at 16 St John’s Hill in Clapham, south London, in December 2024. 

Robert Wols, franchise manager at Fat Phill’s, which has 19 locations in the Netherlands, said: “The time has finally come: the newest restaurant of Fat Phill’s has opened its doors in Wood Green, London. 

After a careful permit process, it was successful – and the result is impressive. From now on, our guests can enjoy our famous Philly cheesesteaks, smashed burgers and legendary shakes. 

With this opening, we are taking another great step in the international expansion of Fat Phill’s. There are certainly more London locations planned for 2026 – and this one in Wood Green is already proudly on the list of milestones in 2025.” 

Fat Phill’s is being rolled in the UK by Freshly Baked, which is also the UK master franchisee for US pretzel brand Auntie Anne’s. 

In May, Fat Phill’s also signed a development agreement for Ireland, partnering with a local operator and making its debut there in the former Leon unit in Temple Bar, Dublin.