Summer got a fizzy new twist this week as Pepsi teamed up with dessert chain Creams Café to roll out two limited-edition soft drink flavours across its UK stores: Pepsi Strawberries ‘N’ Cream and Pepsi Cream Soda.
The partnership marks a bold move by both brands to tap into a wave of nostalgic, dessert-inspired flavours just in time for the warmer months. As part of the collaboration, Creams has also launched a signature menu item: the Pepsi Strawberries ‘N’ Cream Float, a vibrant, summery creation served with whipped cream, fresh strawberries and rainbow sprinkles.
Available at all Creams locations across the UK, the drink will remain on the menu throughout the summer season.
The launch was celebrated with a public event at a central London Creams location, where visitors were encouraged to sample both flavours and take part in a “Snap with Your Pepsi” giveaway.
Guests who shared selfies with their drinks, tagging @pepsiuk on social media, were entered into a competition to win exclusive branded merchandise including bucket hats, crop tops, stickers, T-shirts and tote bags.
A pop-up Pepsi x Creams photobooth drew long queues as fans posed for Instagram-worthy pictures, while brand reps hosted interviews with customers, asking them to choose their favourite of the two new flavours and whether they’d be back for more.
Early feedback suggested Strawberries ‘N’ Cream was slightly edging out Cream Soda in the popularity stakes — but both had fans eager for another sip.
“This partnership is all about fun, creativity and flavour,” said a Creams spokesperson. “Our customers love new experiences, and these playful takes on classic Pepsi are exactly the kind of thing that gets them excited.”
With demand for limited-run soft drinks and experiential launches on the rise, the collaboration positions both brands at the intersection of food culture and social media buzz. And with summer only just getting started, Creams and Pepsi are betting that their creamy creations will be the season’s go-to refreshment.
The Pepsi Strawberries ‘N’ Cream Float and both limited-edition Pepsi flavours are available now in-store, while supplies last.
