Applegreen will open Ireland’s first Taco Bell site this summer as part of plans to open further sites under the US brand in its Irish locations over the next five years.
The move to bring Taco Bell to Ireland is part of Applegreen’s €1bn expansion programme over the next five years. The company plans to grow its business in Ireland, the UK and the US as it redevelops existing sites and adds new locations.
Taco Bell, the Yum! Brands owned brand, currently operates circa 140 sites in the UK and has more than 8,700 restaurants worldwide.
Matthew Johnson, new market lead for Taco Bell Europe, said: “This expansion is a testament to our commitment to growing our brand globally and delivering exceptional dining experiences to new markets.
We believe that our unique offering will resonate with consumers in Ireland, providing a new and exciting dining option that celebrates bold flavours and a fun, vibrant atmosphere.”
Applegreen recently introduced Taco Bell restaurants at several of its Welcome Break motorway service areas in the UK.
Seamus Stapleton, managing director of Applegreen’s Republic of Ireland business, added: “This partnership underscores our commitment to bringing world-class roadside hospitality to our customers, offering them greater choice and quality while they travel, and I’m sure Irish consumers will be very excited at the arrival of Taco Bell.”
